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Tentative Programme Schedule new2


Pre-Conference Workshop on Partial Least Square (PLS)

(30th September 2015 – 1st October 2015)

Introduction to Structural Equation Modeling (SEM) for Survey Research Using SmartPLS: A Hands-on Approach

T. Ramayah

This is a 2-day workshop that will introduce the use of structural equation modeling (SEM is a family of statistical models that seek to explain the relationships among multiple variables) which is the most popular analysis software at the moment. This workshop will help postgraduate students/new researchers on how to do basic analysis using the SmartPLS software and how to present them professionally. This workshop will use practical hands on approach with real research data sets with research questions that can be answered using the data available. Some useful tips on how and where to get published will be given.

Main Aims:

1. To assist postgraduate students in producing appropriate analysis for their research theses.
2. To assist new lecturers in producing research papers with higher level analysis.

Target Audience:

1. Lecturers and postgraduate students in the Institutions of Higher Learning.
2. Aspiring researchers who have intention to embark on empirical research.

(Limited to only 50 participants)

Fees : RM1200 per person

All registered presenters and participants of the 11th AAMC 2015 are eligible to get a 10% discount of this workshop fee.


Outline of the Workshop

> Basics of SEM

> Formative vs Reflective Measurement

> Second Order Factors

> Measurement Model Evaluation

  • Convergent validity – three measures:
  • Factor loadings.
  • Variance extracted.
  • Reliability
  • Discriminant validity
  • Cross Loadings

> Structural Model Analysis & Evaluation

  • Bootstrapping
  • Path coefficients
  • t-values
  • Effect size
  • Blindfolding

> Moderating Effect Analysis

> Mediating Effect Analysis


Biodata of Facilitator

Professor T. Ramayah is currently attached to the Operations Management section at the School of Management, Universiti Sains Malaysia. He has taught courses in Statistics, Operations Management, Research Methods, Forecasting and Computer Literacy at undergraduate level. He has supervised numerous PhD/MA/MBA students in the fields of Information Systems, Operations Management, Marketing Management and Organizational Behavior. He is also currently supervising numerous students at the MA and PhD levels. He is a trained Structural Equation Modeling (SEM) analysis instructor having attended trainings by Professor Joseph Hair (Kennesaw State University), Professor David Kenny (University of Connecticut), Professor Gregory Hancock (University of Maryland), Professor Everarda Cunningham (Queensland University of Technology) and Professor Christian Ringle (University of Hamburg). He has conducted Structural Equation Modeling (SEM) workshops in Malaysia, Australia, Indonesia, Thailand and India. He has conducted workshops in UUM, UKM, UTM, UiTM, UMK, UMS, UNIMAS, USIM, UMT, UMP, UTHM, INTAN and Polytechnic Colleges in Malaysia.

He has also presented numerous papers at local and international conferences having won 5 “Best Papers” award. His publications have appeared in Information & Management, Journal of Environmental Management, Technovation, Journal of Business Ethics, Journal of Business Economics and Management, Computers in Human Behavior, Resources, Conservation and Recycling, International Journal of Information Technology & Decision Making (IJITDM), International Journal of Information Management, Evaluation Review, Information Research, Asian Journal of Technology Innovation, Social Indicators Research, Quantity & Quality, Service Business, Knowledge Management Research & Practice, Journal of Medical System,Construction and Architectural Management (ECAM) and North American Journal of Psychology among others.He also serves on the editorial boards and program committee of several international journals and conferences of repute. His full profile can be accessed from